As you know, February is typically the month when recruiting kicks into high gear after the holidays. Between renewed budgets for companies to hire new talent and candidates looking for fresh opportunities after receiving year-end bonuses, it’s a great time to move forward. This past week Group928 has started four new partnerships with clients, so we are forecasting a hot year ahead.

But every year brings recruiting new trends. Some are just that – trends that will stay for a while and then leave. But some will stick around and reshape both internal and external recruitment for a very long time.

Below are three trends we are experiencing in our industry that will directly affect your bottom line.

Artificial Intelligence.  Artificial intelligence is allowing us the ability to find passive candidates that are not necessarily active on Linked In or using the job boards. However, after locating them it’s the human touch that will entice that first conversation. You’ll need to marry the latest technology with an exceptional recruiter to land the best talent. It takes experience to master the strategies and tools within AI; and, of course, to conduct a lot of research upfront. Partnering with a search firm that has the expertise you need is the most efficient and thorough way to utilize the AI tools to the fullest.

Balance.  Last year’s trend of employees requiring a more balanced personal and work lifestyle is continuing in 2024. If you have a role that can be managed in a hybrid or WFH environment, then you should consider allowing those opportunities. The trend can dramatically affect the availability of talent for your open roles. Your current workforce may be more easily enticed by a recruiter offering the balance they are searching for. So be as flexible and competitive as possible so your talent stays with you for the long term.